Your mountain, fully read.
Homepage, ecommerce, events, lodging, socials and 214 more pages. Here is your marketing operating picture.
1Your mountain, decoded
Auto-built live from your websiteYour Resort
yourresort.com2Zoom out. Zoom in.
Dream
- Social + UGC
- Snow stoke content
- PR & earned media
Plan
- Trip-planning pages
- Email nurture
- Paid search in drive markets
Book
- Ecommerce funnel
- Cart abandon emails
- Dynamic pricing story
Arrive
- Pre-arrival emails
- Know-before-you-go
- Chat + voice AI answers
Experience
- On-mountain signage
- Events & F&B pushes
- Real-time conditions
Return
- Post-visit surveys
- Pass conversion offers
- Loyalty & referrals
Website & SEO
214 pages crawled. Trip-planning content strong; 12 stale pages still show last season's pricing.
3 fixes suggestedEcommerce (Inntopia)
Tickets, passes, rentals, lessons live. No urgency messaging on price-change dates.
2 revenue playsPOS (RTP|One)
Product catalog mapped. Opportunity: bundle F&B vouchers into midweek ticket offers.
1 ideaEmail (Mailchimp)
Weekly blast only. No lifecycle flows: welcome, cart abandon, post-visit, winback.
4 flows to buildPaid media
Meta pixel firing. No geo-fenced campaigns in Denver or the Springs during storm cycles.
Storm-chase playSocial & UGC
IG strong, TikTok dormant since March. Ambassador program mentioned but no landing page.
Restart planEvents & PR
Pond Skim and Brewfest are search magnets. Event pages missing schema markup and ticket CTAs.
Quick winsChat & voice AI
No assistant detected on site or phone line. Guests are asking these questions somewhere.
GSB opportunity3Your annual marketing checklist
Built for your seasons, systems and audience. Not a generic template.4Ask for a plan. Watch it build.
Chat or voice. Every plan renders visually, scoped to your mountain.Brand strategy
Positioning vs. the megapass resorts, your independent-mountain story, messaging pillars per audience segment.
Guerrilla plays
Low-budget, high-stoke: chairlift proposal contest, powder-day pizza drops, college shuttle takeovers, trail-name lore series.
Sales tactics
Group sales outreach calendar, corporate ski-day packages, school programs, and the midweek yield playbook.
Campaign calendar
A 12-month email + paid + social calendar, sequenced around your price-change dates and events.
This is the demo mountain.
5Branding generator
Your brand, extracted from your site. Every material stays on-mountain and on-brand.Email header + template
Seasonal header art and a reusable campaign layout.
Social post pack
Powder alert, event promo, and pass-deadline templates.
On-mountain signage
Lift-line boards, F&B specials, wayfinding one-offs.
Print & collateral
Rack cards, group sales one-pager, trail map ad slots.
6How you stack up
Every mountain Sendy absorbs sharpens the benchmark. Peers are anonymized.Pass renewal rate
BehindLast season's passholders who renewed
Top quartile: 76% — they run deadline waves, not one blast
Storm response time
BehindFirst email + post after a 6"+ report · lower is better
Top quartile: 90 min — automated, not heroic
Lifecycle email flows live
BehindWelcome, cart abandon, pre-arrival, post-visit, winback
Top quartile: all 5 — cart abandon alone recovers ~12% of carts
Email list coverage
BehindList size as a share of annual visits
Top quartile: 48% — wifi portals and lift-line QR capture
Social engagement rate
AheadAverage engagement across IG posts, last 90 days
Top quartile: 5.2% — your voice works, keep feeding it
Event page conversion
AheadEvent page visits that end in a ticket or RSVP
Top quartile: 3.9% — Pond Skim and Brewfest pull their weight
Adult season pass price
OpportunityCurrent-wave price vs. your peer set
Top quartile: $899 — you may be underpriced for what you offer, or underselling it
Price-change waves
BehindDistinct deadline steps between spring launch and opening day
Top quartile: 4–5 waves — every deadline is an email with a reason to exist
Advance-purchase discount
BehindOnline day-ticket savings vs. window rate
Top quartile: 35%+ — deep advance spreads train guests to commit before the forecast does
Behind the median or leaving money on the table on 7 of 9. At your volumes that's worth an estimated $400k+ per season — mostly renewals, recovered carts, and pricing structure.
7The Daily Fix
Every morning. Computed across the whole bot fleet. Impossible to fake.Storm cycle hitting the Rockies Thursday. Lesson and lodging intent climbing fleet-wide — and your guests haven't heard from you since Tuesday.
- Lodging questions +22% week over week across the fleet. Resorts that merchandise lodging this week win the weekend.
- Lesson intent spiking in drive markets — families are planning their first weekend. Your learn-to-ski page had 312 visits yesterday and no offer on it.
- Your guests yesterday: 41 questions · top three: parking (9), Saturday tickets (7), tubing hours (5) · 12% went unanswered.
The forecast says 6–10" by first chair. Midweek tickets are still at the advance rate — lock Thursday in before the mountain does it for you. Lifts spin at 8:30. We'll save you a corduroy line if you sleep in, but we both know you won't.
Drafted in your brand voice · versions ready for Mailchimp, Instagram, and the lift-line boardThe industry Fix is free, daily, in your inbox. Your resort's own numbers ship with Copilot.
💬 Answer Engine — AEO / GEO
How ready is your site for AI to read and recommend it?Can AI extract your offering?
Structured data found
Can AI crawlers read you?
AI Visibility — are you the answer?
Next: Sendy runs real ski/travel prompts across ChatGPT, Claude, Gemini & Perplexity, measures how often you're recommended vs your comp set, and flags what AI gets wrong — the hallucination audit against live prices.
AI Readiness is live · Visibility measurement is next🎟 Price Intel
Your comp set populates automatically from the resorts Sendy tracks. Pricing memo export and the Composer arrive with harvest data.
🎟️ Product Availability
What's bookable across your comp set, tracked every daySee what's for sale — and what's not.
Sendy watches every bookable product across your comp set: lift tickets, passes, lessons, rentals. It records the exact URLs, price and availability evidence, and a timestamp for every check — then flags the moments that move revenue: sellouts, inventory gaps, late loads, and days with nothing for sale.
The revenue-management edge: "your midweek tickets sold out and never reopened," or "your comps loaded next season six days before you did."
Daily tracking begins Sept 1 · founding resorts get the first timelines8Plans are free. Execution is the product.
Three jobs, one tool — plugged into the systems you already run.The consultant
FreeReads your whole mountain and hands you the operating picture. Everything on this page — free, because plans are the easy part.
- Site, systems & audience audit
- Annual checklist built for your seasons
- Brand strategy, guerrilla plays, campaign calendar
- Brand kit extracted from your site
The implementor
The productDoes the work inside Mailchimp, Inntopia and RTP|One. You approve, Sendy executes — even at 5am on a powder day.
- Storm-triggered campaigns out the door by 6:30am
- Lifecycle flows built and live: cart abandon, pre-arrival, winback
- Your pass launch run in deadline waves, end to end
- Weekly on-brand content: social, email, signage
The analyst
The proofEvery play tracked to dollars at the POS you already run — and measured against mountains like yours.
- Revenue attribution at RTP|One and Inntopia
- Recovered carts and storm ROI, itemized
- Benchmarks vs. comparable independent resorts
- A monthly operating report your GM will actually read
9Founding resort pricing
Early numbers for early mountains. The peer benchmark gets sharper with every resort that joins.The whole demo, run on your real mountain. No card, no call.
- Full absorb: site, systems & audience audit
- Annual checklist built for your seasons
- Brand strategy, plays & campaign calendar
- Peer benchmark snapshot
Sendy drafts. You hit publish. Your week gets about ten hours back.
- Weekly content drafted in your brand: email, social, signage
- Every checklist item drafted on demand
- Storm-day drafts waiting by 6:30am
- Campaign copy scoped to your audience mix
Connected. Executing. Accountable. The implementor and the analyst, live.
- Everything in Copilot
- Connected to Mailchimp, Inntopia & RTP|One
- Storm-triggered campaigns fire themselves
- Lifecycle flows live · pass launch run in waves
- Monthly attribution report + full peer benchmarks
The math, for a mid-size independent
Half the retainer, a fraction of the payroll — and it comes with receipts at your POS.
Claim this resort & unlock the full report.
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